It’s a known fact that nude lipsticks are by no means universal—they look very different on various skin tones. But it seems one shade in particular has won over the masses on Pinterest, and you might be surprised to hear which brand it hails from.
While you’d probably expect a cult-favorite luxury brand to have procured the coveted title, Pinterest confirms it’s actually a drugstore offering: NYX Cosmetics Soft Matte Lip Cream in London. Available in 34 statement-making shades, the creamy liquid lipstick has been a fan favorite for a few years now, and London is a beige hue with rosy undertones and a velvety matte finish. We presume the versatile color and long-lasting formula are why it rose to popularity, but the price tag certainly doesn’t hurt either. For just $6, you can add this pick to your arsenal and hop on the Pinterest beauty bandwagon.
NYX Cosmetics Soft Matte Lip Cream in London is available here.